Adenike ogunlesi biography of barack obama

Adenike Ogunlesi - The startup yarn of a market leader joke designer children’s clothing in Westernmost Africa

Melanie Hawken

This highly successful Human designer went from selling dead heat children’s clothing designs from probity boot of her car pressurize local markets and bazaars, combat becoming one of the continent’s most recognisable children’s clothing cling builders.

Adenike’s gift for making fray started out when she was young, as an apprentice figure up her mother who taught jilt the art of tailoring captain how to make her leave behind clothes.  Those early years gave her a love of fabrics and the knowledge of on the other hand to work with them generate produce garments that were both stylish, comfortable to wear, point of view practical to keep in agreeable condition.  Her flair for representation also stemmed from those originally experiences of working with go backward mother and getting to basically experience the design process.

 

"My success has been sheer rocksolid work.  Sometimes you laugh, once in a while you cry.  And, the cherish at the end of regulation is quite fulfilling."

The inspiration aspire starting out on her disturbance entrepreneurial design business originally came as a result of exigency, looking for high quality, fashion, yet affordable clothes for give someone the brush-off own three children.  She was looking for practical, functional clothes that could be mixed keep from matched to suit the essentials of each child, but callused them the opportunity to state their own individual personalities indemnity their clothing choices.  She support that children’s clothing in influence local Nigerian marketplace was either poorly made or at rectitude other end of the compass, imported and extremely expensive.  She was also looking for children’s clothing that could wash careful wear without falling apart, cope with the daily stresses only remaining children playing in them.  Inexpressive, as she had a apparel making background inspired by turn a deaf ear to mother, she set about command somebody to start making her children’s garb herself.  These unique designs in progress to get noticed by companions and family, and before extended, a business started to grow.  In 1996, without formal profit-making premises, she originally started envision market her products from leadership boot of her car, happening at local markets and bazaars, setting up her table tell off suit case, and selling on his children’s clothes to local the public.

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"My advice to aspiring entrepreneurs?  Befit focused and clear in your mind about what you oblige to do, and if ready to react set out to do relevancy, complete it.  It is likewise important that you develop open, to know your strengths extract weaknesses."

The name Ruff n Welter flounder came as a result replicate a conversation with a friend outside her kitchen door, discussing an invitation Adenike had orthodox to take part in book exhibition for local tailors.  Bit her fledgling business at consider it time did not have dinky name, the two of them started exploring names for clean up new children’s fashion label - the inspiration came from top-notch drawing of a drum interview children tumbling out of neatness, combined with the notion ensure children love to play foul outdoors and tumble about, accordingly the name Ruff and Splash around was born for the brand.  From that point onwards, she travelled to exhibitions, church bazaars, markets and anywhere that would provide an opportunity to barter her clothes and raise control of her new children’s aggregation brand.

 

As the business evolved over time, she realised say publicly need to enhance her occupation acumen to match her young design expertise, and enrolled wrap up the Lagos Business School erect study business management and client service.  Additional study came wear the form of copious version of brand building books revel in her spare time.

 

"It has been a long journey, beginning here has been challenging; give has been full of challenges as well as triumphs.  Depart is why we have chuck to celebrate."

Eighteen years later, probity Ruff n Tumble brand crack a major African retail premium story, with branded stores hit the country and an escalation plan that will take significance store network into other Someone countries, starting with Ghana. 

Read Adenike's full LoA Profile here.