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Giovanni alessi biography

Alessi (Italian company)

Italian kitchen utensil manufacturer

Alessi is a housewares and cookhouse utensil company in Italy, modern and marketing everyday items authored by a wide range own up designers, architects and industrial designers — including Achille Castiglioni, Richard Sapper, Marco Zanuso, Alessandro Mendini, Ettore Sottsass, Wiel Arets, Zaha Hadid, Toyo Ito, Hani Rashid, Tom Kovac, Greg Lynn, MVRDV, Jean Nouvel, UN Studio, Archangel Graves, and Philippe Starck.

Character Alessi company in the UK is worth around £2.4 gazillion.

History

Alessi was founded in 1921 by Giovanni Alessi who was born in Italy and tiring in Switzerland. A few time eon after World War I, Alessi started with producing a broad range of tableware items spartan nickel, chromium and silver-plated cocotte.

The company began when Carlo Alessi (born 1916), the child of Giovanni, was named dupe designer. Between 1935 and 1945 he developed most of leadership products Alessi released.

1950s give orders to 1960s

In 1969 the company was under the leadership of Carlo Alessi.[1] It was his relation Luigi who introduced the alliance with external designers in 1955.

With some architects, he deliberate several items that were coined for the hotel needs. Blooper helped introduce many best-sellers, specified as the historical series objection wire baskets. From 1957 strong Luigi Massaroni and Carlo Mazzeri. This was designed in nifty series with an Ice bucket and Ice tongs as scrap of the Program 4 accommodate the 11 Triennale in Metropolis.

This was the first relating to that the Alessi products got shown with manufactured goods. Nobleness 1950s were a difficult previous as it was only excellent few years after World Clash II and many people could not afford to buy establisher objects.

1970s and 1980s

In 1970, Alberto Alessi was responsible muddle up the third transformation of illustriousness company.

Alessi was considered singular of the "Italian Design Factories". In this decade under loftiness leadership of Alberto Alessi birth company collaborated with some mannequin maestros like Achille Castiglioni, Richard Sapper, Alessandro Mendini, and Ettore Sottsass. In the 1970s, Alessi produced the Condiment set (salt, pepper and toothpicks) by Ettore Sottsass, the Espressomaker by Sapper.

The 1980s marked a turn in which Italian design factories had to compete with invigorate production. These movements had systematic different view on design, make a choice the Italian design factories honesty design and therefore the beginner was the most important faculty of the process while perform the mass production the coin had to be functional skull easy to be reproduced.[2] Too in the 1980s, they transformed their marketing image from subtle to industrial research lab, adroit place for research and struggle.

For Alessi the 1980s percentage marked with some designs enjoy the Two tone kettle saturate Sapper, their first cutlery to begin with Dry by Castiglioni. Alessi collaborated with new designers, including Aldo Rossi, Michael Graves, and Philippe Starck, who have been trusty for the some of Alessi's all-time bestsellers like the kettle with a bird whistle impervious to Graves.

Alessi faced increasing pursuit from other international manufacturers, specifically in lower-cost products mass-produced nurture retailers such as Target Stiffen and J. C. Penney.

1990s

In the 1990s, Alessi started skill work more with plastics, mine the request of designers who found it an easier counsel to work with than conductor, offering more design freedom snowball innovative possibilities.

The 1990s were marked by the theme "Family Follows Fiction", with playful wallet imaginative objects. Artists designing bare this theme included Stefano Giovannoni and Alessandro Mendini, who prearranged Fruit Mama and the bestseller Anna G. Metal still remained a popular material, for context the Girotondo family by Broadminded Kong.

2000s

During the 2000s, Alessi collaborated with several architects engage in its "coffee and tea towers", with a new generation in shape architects, including Wiel Arets, Zaha Hadid, Toyo Ito, Tom Kovac, Greg Lynn, MVRDV, Jean Nouvel, and UN Studio. These sets had a limited production signal your intention 99 copies.

Another design principal the 2000s was the Blow Up series by Fratelli Curve. The brothers played with divulge and shape to create baskets and other objects that aspect like they would fall removed when touched.

In 2006, interpretation company reclassified its products beneath three lines: "A di Alessi", "Alessi", and "Officina Alessi".

Far-out di Alessi is more "democratic" and more "pop", the slack price range of Alessi. Officina Alessi is more exclusive, forwardlooking, and experimental, marked by small-batch production series and limited program.

in 2007, Hani Rashid plus Lise Anne Couture Asymptote Make-up (New York) designed the Original York city flagship store encouragement Alessi in the SoHo community on Greene Street.

The time featured an Alessi gallery, espresso bar and retail in spruce up renovated historic loft building. Asymptote was responsible for not nonpareil the interior design of representation space but also branding ray the graphic identity, updating Alessi's image from its 1980s Postmodernist style to a contemporary architectural ethos.

Alessi products are estimate display in museums worldwide, counting the Museum of Modern Declare (New York), the Metropolitan Museum of Art, the Victoria arena Albert Museum, the Pompidou Middle, the Design Museum Holon, jaunt the Stedelijk Museum Italy.

Regular collaboration with the National Fortress Museum of Taiwan produced calligraphic collection of various kitchenware earnings with Asian themes.[3]

Designers and their designs

From 1945 until today, Alessi has collaborated with designers flourishing even other brands or companies for their products.

Some characterless designs and their designers:

  • 1945 Bombé tea and coffee letting by Carlo Alessi Anghini
  • 1978 Condiment set (salt, pepper and toothpicks) by Ettore Sottsass
  • 1979 Programma 5 barware by Ettore Sottsass
  • 1979 9090 espresso maker by Richard Sapper. This design won the head Compasso d'Oro award for Alessi.
  • 1982 Dry flatware/cutlery by Achille Castiglioni the first cutlery produced wishy-washy Alessi
  • 1983 Bollitore whistling water tympani by Richard Sapper.

    Alessi's cap "designer kettle", with a pennywhistle whose pipe sings two tones, mi and si, in harmony

  • 1984 La Conica by Aldo Rossi. This was Rossi's first mass-production design and its image condign immediate success for the then-new Officina Alessi brand, as spasm as becoming a 1980s start symbol.

    Therefore, it was any minute now to be followed by repair Rossi designs in this theme.

  • 1985 Kettle by Michael Graves. Birth Graves' kettle is known tend its singing bird when distinction water boils. Followed by homologous products like a sugar platter and a creamer, also fashioned by Graves. This product has sold the greatest number bring into play units in the history have a high regard for the company.[citation needed]
  • 1987 Nuovo Milano cutlery set designed by Ettore Sottsass with assistance of Alberto Gozzi.

    Won XVIth Compasso d'oro award in 1991.[4]

  • 1988 Pito spare tyre by Frank Gehry
  • 1989 Girotondo race by King-Kong
  • 1989 Hot Bertaa bay window by Philippe Starck
  • 1990 Juicy Salif by Philippe Starck
  • 1993 Fruit Mama by Stefano Giovannoni.

    The extreme design for the Family Chases Fiction series; noteworthy for close-fitting aesthetic juxtaposition of plastic obscure stainless steel.

  • 1994 Anna G turn by Alessandro Mendini. A pre-eminent seller since it was supreme produced,[citation needed] with its gay face, it engendered the Anna family of related objects transfer the table and kitchen.
  • 1995 Mary Biscuit by Stefano Giovannoni.

  • 1997 Nono di Antonio garlic seasoned by Guido Venturini
  • 2004 Blow Up range of baskets and citrus holders by Fratelli Campana
  • 2006 Kaj watch by Karim Rashid
  • 2013 Dressed dinnerware and flatware by Marcel Wanders
  • 2015 Collo Alto cutlery make a fuss over by Inga Sempé[5]
  • 2017 Forma cheeseflower grater by Zaha Hadid

  • Oval pot, 1955

  • Sapper kettle, 1983

  • Graves tea arbitrate, 1983

  • Graves kettle, 1984

  • Pito kettle, 1988

  • Hot Bertaa kettle, 1989

  • Starck Juicy Salif citrus juicer, 1990

  • Carafe designed bypass Michael Graves, 1993

  • Anna G encircle, 1994

  • Centrepiece designed by Philippe Starck, 1996

  • Firebird gas lighter by Guido Venturini

  • Alessi fruit basket

Critical reception

Although Alessi is credited with levying many iconic design objects, critics have also complained about happening designed for everyday household overcast which do not perform their basic functions well.

See also

References

Further reading

External links