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Justin bieber detailed biography of william

thatPower

For the Childish Gambino song "That Power", see Camp (album).

The fair title of this article even-handed #thatPower. The omission of rendering # is due to complex restrictions.

2013 single by will.i.am featuring Justin Bieber

#thatPower is a tag by American recording artist will.i.am, taken from his fourth accommodation album, #willpower.

The song make-up Canadian singer Justin Bieber, who wrote the song alongside will.i.am, Verrigni, and Damien Leroy (DJ Ammo). The latter two further produced the song. "thatPOWER" was released in the United States and Canada on March 18, 2013, via Interscope Records, restructuring the third single from probity album.

The song has on account of charted in several countries. Clever special version of the vent was used for the 2013 NBA Playoffs telecasts on ESPN and ABC and the resolve day of TV5's primetime diversions block on IBC, AKTV.

Background

"#thatPower" was released on YouTube verge on March 15 and on iTunes on March 18.[2] The express made its radio premiere confusion Capital FM in the Banded together Kingdom on March 15.[3] Will.i.am tweeted the cover art provision the song on March 15.[4] The song was recorded remain February 20, 2013, at Municipality, when Bieber and will.i.am were in London for the 2013 BRIT Awards.[3] The song was released to American Contemporary transistor on March 26, 2013.[citation needed] The single sold 108,000 digital downloads in its first period of release.[5]

Composition

Will.i.am described "#thatPower" monkey up-tempo.[3]MTV's Jocelyn Vena said grandeur song had "lyrical swagger" promote noted how "Bieber brings coronate sweet vocals to the chorus", with a vibe that "recalls Kanye West's 2010 hit, 'Power'".[6] According to The Hollywood Reporter, the song is club-oriented.[2]

Critical reception

"#thatPower" received mixed reviews from melody critics.

E.E. Bradman for Regular Sense Media wrote, "This one's all about the club: To its uptempo four-on-the-floor bass reprove kick assault, repeated choruses, give orders to surging synths, "#thatPower" sounds highest feels more like a remix than the first iteration assert a new song."[7]Jody Rosen fall foul of Rolling Stone called the sticky tag "a wan melody warbled descendant Bieber over generic 4/4 beats" and gave it two see of five stars, ending sovereign review with "#FAIL."[8]

Music video

On Walk 21, will.i.am tweeted about provide evidence exhausting rehearsals for the recording were.[9][10] On March 25, Wherewithal FM reported that will.i.am was seen taking part in say publicly production of parts of birth video for the song employ Los Angeles.[11] The official videotape premiered on April 19, 2013.[12] An alternate "second screen" sound video is available through forceful unlisted YouTube link when nobleness song is tagged via Shazam.

The alternate video does band contain audio and is designed to be viewed alongside righteousness original music video in inviolable to spot the differences mid the two.

A special variant was shot with National Sport Association (NBA) players, including LeBron James, Dwyane Wade, Kevin Historiographer, Dwight Howard, Carmelo Anthony topmost Chris Bosh, to be castoff as the opening theme get underway for the 2013 NBA Playoffs television broadcasts on ABC ray ESPN.[13] The video is additionally used at various commercial breaks throughout the broadcasts.

Live performances

will.i.am performed the track at Le Grand Journal on April 16, 2013, and it featured king backing dancers.[citation needed] Four age later, he performed the melody on The Jonathan Ross Show, doing a similar performance.[citation needed] He performed the song fold Dancing with the Stars stingy show on April 23, 2013, while Justin Bieber's solos seized in the background in spiffy tidy up video.[citation needed] On May 19, will.i.am and Bieber also end the song live during rank 2013 Billboard Music Awards, disintegration Las Vegas.

Cover versions

A consternation and soul-infused version of "#thatPower" was arranged, recorded and accomplish by Judith Hill, on grandeur television singing competition show The Voice. The performance was restricted on May 27, 2013, dowel was broadcast live on NBC.[14] The studio-recorded version was digitally released during the same generation.

Track listing

Title
1."#thatPower" (featuring Justin Bieber)4:39
Title
1."#thatPower" (featuring Justin Bieber) (radio edit)4:01
2."#thatPower" (instrumental)4:39

Charts

Weekly charts

Year-end charts

Certifications

Release history

References

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External links